BEML Ltd unveils new brand identity 'Infinix' at Aero India in Bengaluru
11-Feb-2025 04:17 PM 2348
Bengaluru, Feb 11 (Reporter) In a defining moment of transformation, Bharat Earth Movers Limited (BEML) on Tuesday unveiled its new brand identity, 'Infinix,' at the prestigious Aero India 2025 here. Admiral Dinesh Kumar Tripathi, Chief of Naval Staff (CNS), unveiled the new logo at the BEML stall in the presence of BEML Limted CMD Shantanu Roy, functional directors of BEML, and senior officers from the defence forces. The event featured motion graphics tracing BEML’s remarkable 60-year evolution, offering a fully digital and immersive experience. BEML’s ‘Infinix’ logo represents more than a rebranding; it signifies a profound transformation. The freed Phoenix, breaking out of its circular boundary, symbolises limitless aspirations and an unyielding commitment to innovation, agility, and excellence. Its outstretched wings embody BEML’s relentless pursuit of breakthrough solutions across Air, Land, and Sea. The name ‘Infinix’—a fusion of ‘Infinity’ and ‘Phoenix’—draws inspiration from aerodynamic precision, reflecting BEML’s expertise in engineering, mobility solutions, and future-ready technologies. Congratulating BEML on this transformative journey, Admiral Tripathi said, “I extend my heartfelt congratulations to the leadership and entire team of BEML on this historic occasion. The unveiling of ‘Infinix’ reflects your bold vision to emerge as one of India’s most valuable companies, both nationally and globally. As BEML ventures into futuristic sectors, driving national progress and technological excellence, I have no doubt that even greater milestones lie ahead.” Expressing his enthusiasm, Roy stated, “The new logo symbolises our evolution from a legacy-driven enterprise to a global force in engineering, leading the way in key sectors. This transformation mirrors our aspirations to expand into new markets, explore emerging technologies, and embrace the challenges of tomorrow with unmatched vigour and determination. It carries with it the collective dreams and ambitions of BEML’s people—employees, partners, stakeholders, and customers. It is a symbol of our shared purpose to create value, drive progress, and leave an indelible mark on the world.” At Aero India 2025, BEML Ltd will showcase its latest advancements in Aerospace, Defence, and Strategic Engineering, reinforcing its commitment to innovation and indigenous manufacturing. The spotlight will be on its cutting-edge Unmanned Aerial Vehicles (UAVs), including Vihangam-35, a high-performance reconnaissance and surveillance UAV developed in collaboration with IIT Kanpur, and Abhinandan HNX50, a next-generation RPAS. In the realm of Space and Missile Technology, BEML will present ISO Grid Panels designed for ISRO’s LVM3 launch programme, along with Light Alloy Structures for advanced launch vehicles. The company is also displaying its expertise in missile casings, which play a critical role in India’s defence programmes, including Akash and Kusha. BEML’s contribution to Aircraft and Helicopter Components will be demonstrated through its precision-engineered airborne parts and Ground Support Equipment (GSE) for the LCA Mk1, reinforcing its role in India's aerospace advancements. Additionally, in Maritime Defence, BEML will highlight its Marine Gas Turbine Flame Tubes, engineered to enhance naval propulsion efficiency, and the Universal Bomb Pallet, designed to strengthen India’s Airforce armament systems. With its diverse portfolio and continuous innovation, BEML remains at the forefront of India’s aerospace and defence ecosystem, driving technological advancements that contribute to national security and global competitiveness. BEML Limited is a leading multi-technology ‘Schedule A’ company under the Ministry of Defence. It plays a pivotal role in serving India’s core sectors like Defence, Rail, Power, Mining, and Construction by offering world-class products. With a legacy spanning six decades, BEML continues its relentless pursuit of excellence and innovation...////...
© 2025 - All Rights Reserved - timespage | Hosted by SysNano Infotech | Version Yellow Loop 24.12.01 | Structured Data Test | ^