New Delhi, June 12 (Reporter) Flipkart in collaboration with the Department for Promotion of Industry and Internal Trade (DPIIT), organised a workshop aimed at enhancing India’s capabilities in the global toy supply chain. The workshop focused on upskilling and reskilling domestic manufacturers to produce innovative and high-quality toys that represent India’s rich cultural heritage. The key initiatives under NAPT aim to elevate the Indian toy industry through quality enhancement, innovation, and market expansion. Hundreds of toy manufacturers across India participated in the workshop, which included interactive and expert-led discussions with Flipkart, covering quality improvement, innovation, and adherence to industry standards. The workshop aimed to equip Indian toy manufacturers with the necessary tools, knowledge, and resources to enhance their competitiveness and help them grow their businesses online. The event was graced by Rajesh Kumar Singh, Secretary, (DPIIT); Sanjiv, Joint Secretary, DPIIT; Mohammad Isharar Ali, Director, DPIIT; Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart and Manjari Singhal, Head of FMCG and General Merchandise, Flipkart. Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart said, “Through the Flipkart marketplace, we have been able to provide local toy manufacturers a platform to reach customers across India thereby supporting their growth. This workshop and hackathon will help all participating stakeholders identify opportunities to achieve this goal of the government.” The collaborative workshop by DPIIT and Flipkart aimed to elevate the Indian toy industry through quality improvement, innovation, and adherence to industry standards, by harnessing the power of e-commerce. Currently, millions of Indian toy manufacturers thrive on Flipkart's platform. This collaborative initiative promises to usher in a new era of growth and innovation for India's toy industry...////...