06-Aug-2024 07:08 PM
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Pune, Aug 6 (Reporter) In a grand celebration of Indian artistry and craftsmanship, Bollywood star Vicky Kaushal captivated audience at the grand finale of FDCI’s Hyundai India Couture Week 2024, wearing a striking sherwani crafted by Swadesh in collaboration with global luxury couturiers Falguni Shane Peacock (FSP), recently.
The sherwani, created from exquisite Banarasi brocade, featured intricate floral patterns and delicate beaded embroidery. Each detail reflected the masterful skill of Swadesh’s weavers, who employed the traditional kaduwa technique to produce a garment of exceptional grandeur and sophistication.
This collaboration marked FSP’s first foray into Indian weaves, casting a spotlight on the skillful artistry of regional craftsmen, said a release here on Tuesday.
Swadesh, an initiative by Reliance Retail and inspired by Nita Ambani, founder and chairperson of the Reliance Foundation, is committed to preserving and reviving India’s rich craft traditions.
By providing a global stage for artisans, Swadesh aims to elevate indigenous art and craftsmanship, added the release...////...